The majority of their success has been based on ideas that originated from a period that began in the late 40s and lasted until the mid-70s. Over the decades, it became clear to Fender (and other brands) that, as much as forward momentum was important in order to keep with the times, a large section of their customer base was more interested in guitars from a particular stretch of time. They are effectively the biggest and best loved electric guitar and bass guitar company in the world, and that position is one they’ve fiercely held onto amid stiff competition. ![]() ![]() ![]() BRAND NEW! Fender American Vintage II: The Range Explainedįender started it all and have since been the number one choice for the majority of the world’s guitarists.
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